The Artvertiser Update – Transmediale 2010
Below is the video documentation from The Artvertiser project in Berlin at Transmediale 2010. I submitted some digitally remixed billboards to replace existing ads which were included in the project. You can see my original post and submissions here.
“The Artvertiser is an urban, hand-held, augmented-reality project exploring on-site substitution of advertising content for the purposes of exhibiting art. The Artvertiser considers Puerta del Sol Madrid, Times Square New York, Shibuya Tokyo and other sites dense with advertisements as potential exhibition space. The Artvertiser is an instrument of conversion and reclamation, taking imagery seen by millions and re-purposing it as a surface for presentation of art.”
Artvertising Berlin, Transmediale 2010 from Julian Oliver on Vimeo.